- Strengthen the effectiveness of land conservation efforts.
- Provide training, networking and inspirational opportunities to land conservation practitioners.
- Deepen and broaden communications within the conservation community.
- Develop and provide guidance and technical assistance materials.
- Provide direct technical assistance and financial incentives to increase the quality and quantity of conservation work.
- Promote land trust excellence and efficiency.
- Improve governmental policy impacting land and water conservation.
- Represent land trust interests to government officials and inform them on land trusts and their work.
- Maintain a public policy agenda.
- Advocate for better governmental policy.
- Raise public awareness of land conservation tools, benefits, needs and opportunities, while fostering positive relationships between land conservation organizations and others.
- Develop marketing and communications plans to promote land conservation and land trusts.
- Communicate about land conservation and land trusts.
- Reach out to private and public sector entities to find and build upon common interests.
- Build a stronger, more effective organization.
- Strengthen and diversify the funding base.
- Make organizational structure and systems changes to more fully utilize the skills, talents and energies of board members, advisors, volunteers and staff.
- Follow the strategic plan and amend it as necessary.
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