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“There is no sadder sight in the world than to see a beautiful theory killed by a brutal fact.”
— Thomas Huxley
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2b: Major Gift Development: Fundraising that Matters

David Allen, Development for Conservation (Bio)
David Allen is the principal for Development for Conservation, a consulting business specializing in fund development for nonprofit conservation organizations. David’s background includes 25 years working in annual fundraising, major donor development, communications, and marketing. He worked for Nature Conservancy chapters around the country (including Oregon,Texas, and Wisconsin) and for the Sand County Foundation in Wisconsin, devoting his professional career to helping conservation organizations and land trusts pursue excellence in all aspects of their conservation endeavors. David is a skilled teacher and presenter, particularly in major gift fundraising, and served TNC as an internal consultant and national trainer within the context of his Wisconsin assignment. David has conducted numerous workshops for Land Trust Alliance and other land trust service organizations. He is currently consulting with land trusts in seven states. Practice specialties include Development Audits, major gift development training, and campaign fundraising (both annual and capital).
Saturday May 05, 2012
10:00am – 12:00pm
Fundraising, Organizational Development

Description

This is a crash course in major gift fundraising beginning with understanding motivations behind major gift decisions. Participants learn where major gift development should fit in a well-rounded fundraising program, how to find major gift prospects, how to think creatively about and plan for cultivation activities, and the differing roles of staff and Board. This workshop is for both fund development staff and Board volunteers and is appropriate for all levels of fundraising experience.

• Understand why major gift fundraising is important and how it fits into a well-rounded fundraising program.
• Learn practical ways to think about and plan for major gift cultivation and solicitation.
• Understand the roles of staff and Board in managing a major gift development program.

Last updated on 12/05/2011 by Nicole Faraguna

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The people of the Pennsylvania Land Trust Association envision a prosperous Pennsylvania, where communities know that their treasured green places will endure. We envision a Commonwealth where the lands that guarantee our water quality are safeguarded; where every child can safely play at a nearby park; where our productive farmland and forests are protected, securing our food and timber supply; and where wild places are preserved for wildlife and people.

Thank you to the Pennsylvania Department of Conservation and Natural Resources for supporting the Association’s conservation efforts.

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