This September, the Pennsylvania Land Trust Association is hosting two seminars focused on direct mail strategies for land trusts. The first will be held at the Western Pennsylvania Conservancy office in Pittsburgh on September 7, and the other will be held at Heritage Conservancy in Doylestown on September 8. The featured presenter is David Allen, principal consultant for Development for Conservation, a consulting business that specializes in fund development for nonprofit conservation organizations. David, a gifted teacher and presenter, has worked in conservation fundraising and marketing for 30 years and has conducted numerous workshops across the country.
Direct mail is still the most effective strategy available land trusts for attracting and acquiring new donor support and cultivating donors into long-term loyal advocates. In fact, nothing else even comes close. Yet, for various reasons, few land trusts are invested in direct mail-based donor recruitment. These seminars will separate perceptions from realities and explain both the benefits and pitfalls of direct mail donor acquisition. They will provide the information that organizations need to make good decisions and, if appropriate, take action.
David will discuss the connection between direct mail and sustainability for organizations. He will present the recipe for success and how to measure it, quantify the necessary financial investment and organizational commitment, and review the long-term implications for operations. He will also explore the possibility of collaboration to achieve economies of scale and reduce costs.
If you are interested in joining friends and colleagues for this eye-opening look at the world of direct mail, follow the links below to register:
Questions? Contact Carolyn Grayshaw at 717-230-8560 or email@example.com